Alix Hobbs

President & CEO

With more than 20 years of environmental protection nonprofit experience spanning fundraising, advocacy, education and community relations in California and New York, Hobbs’ expertise lies in diversifying fundraising opportunities, strategizing successful advocacy campaigns and creating time-tested and results-driven educational programs. Before joining Crystal Cove Conservancy in August 2016, Hobbs was a long-standing environmental leader in Los Angeles, serving most recently as President and CEO of the acclaimed Heal the Bay in Santa Monica, California. Fluent in non-profit finance, operations, structure and fundraising, Hobbs joins Crystal Cove at the time when the organization is poised to take on one of its most important challenges to date: the restoration of the final 17 historic cottages on the North Beach and the expansion of its education and conservation programs to include coastal dynamics and coastal engineering.

In her role as The Conservancy’s President & CEO, Hobbs is not only charged with the overall leadership of the nonprofit including its partnership with State Parks and the implementation of education and conservation work, she also manages the organization’s for-profit subsidiary, Crystal Cove Management Company (CCMC). CCMC holds the concession contract for lodging and food service in the park providing affordable overnight beach-front rentals in historic mid-century cottages to more than 25,000 guests each year.

Growing up along the banks of the Hudson River and spending summers on the shores of Long Island Sounds, her love of water is in her DNA. She began her work at Heal the Bay in the summer of 1993, and in 2001, moved back to her home state of New York to work for Scenic Hudson, an environmental and land trust organization dedicated to protecting the Hudson River Valley. In 2006, she returned to Southern California to become part of Heal the Bay’s senior management team providing strategic leadership for the organization including its newly-acquired Santa Monica Pier Aquarium. Hobbs has dedicated her career to the protection of landscapes and waterways through her leadership in advocacy and policy campaigns here in California and in the Hudson River Valley. She holds a bachelor’s degree in Political Science from California State University, Northridge as well as a Certificate of Non-profit Executive Leadership from Stanford University Graduate School of Business.


Alix's Cove Best:

Seeing a male road runner do his dance to impress a female – what a show!

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